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NxTV Names Russell P. Reeder President and COO


Los Angeles, Jan. 23, 2007 - NxTV, Inc., the leading provider of digital in-room entertainment, voice and data solutions for luxury hotels worldwide, announced today the appointment of Russell P. Reeder as President and COO.

"The hospitality industry is embracing digital technology more and more in order to enhance their guests' in-room entertainment experience. That's why it was important to us to bring in an expert who can navigate both the technology and media components of the business," said Sam Garvin, NxTV chairman of the board. "Russ's technical background in software applications combined with his proven marketing vision in the media and entertainment industry will be vital to steering the company in the right direction."

As President and COO, Reeder will provide the leadership to keep NxTV in the forefront of the video-on-demand industry by providing the ultimate onscreen entertainment experience. In addition, Reeder will be responsible for the overall operations and efficiency of NxTV including maintaining customer satisfaction, increasing sales, product development and corporate management.

Prior to joining NxTV, Reeder founded RightsLine in response to the movie studios' and music industry's demand for enterprise solutions to manage their intellectual property rights. Prior to founding RightsLine, Reeder ran Oracle Applications Major Accounts sales team and spent 12 years in information technology, in both sales and software development. He spent several years in systems development leading the building of financial and manufacturing applications for FORTUNE 500 companies including Mobil Oil Corporation, Bank of America and CoreStates Bank.

"With its global customer base of luxury hotels, established content relationships and advanced digital platform, NxTV is uniquely positioned to capitalize on the convergence of media and entertainment technology in the hospitality industry," said Reeder. "I look forward to taking NxTV to the next level."

Reeder has a Bachelor of Science degree in Computer Information Systems and Decision Support Systems from James Madison University in Harrisonburg, Va. In addition, Reeder was named Entrepreneur of the Year in 2005 by the Southern California Software Council, and is a featured speaker at many industry events and tradeshows.

About NxTV, Inc.

NxTV, Inc., based in Los Angeles, California, leads the global hospitality industry in the delivery of IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience. NxTV's system runs over the hotel's existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost, effort and risk of installing and maintaining separate networks for each hotel application.

Incorporated in 1997, NxTV has the largest installed base of 100% secure IP digital in-room entertainment systems in the hospitality industry. The NxTV System delivers the triple play of digital IP-based in-room entertainment services including High Definition Video On Demand (HD VOD) and HD IPTV Free to Guest content, wired and wireless high-speed Internet access, and a customizable guest interface. Clients consist of the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien and Hyatt. NxTV, Inc. has offices and customers in the Americas, Caribbean, Europe and Asia.


SOURCE: NxTV Inc.