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NxTV Names Robert Mitchell Vice President, Sales


Los Angeles, Feb. 21, 2007 - NxTV, Inc., the leading provider of digital in-room entertainment, voice and data solutions for luxury hotels worldwide, announced today the appointment of Robert Mitchell as vice president of sales.

"Robert has been with NxTV for the past three years and has played an integral role in growing NxTV's impressive client base," said President and COO Russell P. Reeder. "His past success and experience will help lead our sales team to a new level of performance."

As VP of sales, Mitchell is responsible for expanding NxTV's global presence by exploring new markets, corporate master agreements and licensing opportunities.

"As hotels are increasingly upgrading their video on demand service from legacy analog to high-quality digital systems, I'm excited to help deliver our message to future customers throughout the industry," said Mitchell.

Mitchell has over seven years of experience in hospitality technology focusing on major and national account sales, business development and new product launches. He joined NxTV in 2004 as Director of Sales, National Accounts. Prior to joining NxTV, Mitchell held a variety of positions including major accounts manager and executive sales manager at LodgeNet Entertainment Corporation and iBAHN. Before entering into hospitality technology, Mitchell had a successful seven year career in healthcare sales holding senior sales positions with General Electric, Hoechst AG, and Sanofi Aventis.

Mitchell holds a Bachelor of Science in Public Health from The University of South Carolina in Columbia, S.C.

About NxTV, Inc.

NxTV, Inc., based in Los Angeles, California, leads the global hospitality industry in the delivery of IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience. NxTV's system runs over the hotel's existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost, effort and risk of installing and maintaining separate networks for each hotel application.

Incorporated in 1997, NxTV has the largest installed base of 100% secure IP digital in-room entertainment systems in the hospitality industry. The NxTV System delivers the triple play of digital IP-based in-room entertainment services including High Definition Video On Demand (HD VOD) and HD IPTV Free to Guest content, wired and wireless high-speed Internet access, and a customizable guest interface. Clients consist of the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien and Hyatt. NxTV, Inc. has offices and customers in the Americas, Caribbean, Europe and Asia.



SOURCE: NxTV Inc.