MGM Grand Detroit Taps NxTV for Nation's First Fully Digital IPTV Install NxTV, Inc. leads industry in delivery of 100% digital content and distribution system for in-room media; Ultra crisp on-screen images for guests
LOS ANGELES, May 22, 2007 - NxTV, Inc. signed a five-year agreement with MGM Grand Detroit, the 400-room luxury hotel and entertainment destination owned by MGM MIRAGE (NYSE:MGM) scheduled to open in 4Q'07, to install the nation's first 100% IP-based distribution system for in-room entertainment, it was announced today. High Definition IP Video On Demand (HD IPVOD) and IPTV Free to Guest content as well as high-speed Internet access, VoIP telephony and mini-bar communication systems will all ride over one converged, Internet Protocol (IP) network for greater cost savings, reliability, improved applications integration and increased revenue.
The MGM Grand Detroit will be unique because it will have no coaxial infrastructure, making the hotel the first in the United States to have a 100% digital platform delivering both HD IPVOD and IPTV Free to Guest television over a secure and reliable converged IP network. In addition, the property will be able to seamlessly integrate the NxTV system with other hotel applications, such as PMS, POS and reservation systems. Since NxTV was the first company to provide IPVOD to the hospitality market over seven years ago, the NxTV system is perfectly suited to the coax-free network environment at the MGM Grand Detroit. NxTV provides premium IP services to the global luxury hotel market serving an installed base that includes many of the world's most prestigious properties.
"We are excited to be selected and are looking forward to a long relationship with MGM Grand Detroit," said Russell P. Reeder, president and COO of NxTV, Inc. "By going with an IP infrastructure from the start, MGM Grand Detroit made a decision that is future-proof to set themselves up for long term success." Reeder noted that IPTV, which has been deployed in Europe and Asia for many years, had its first U.S. implementations last year.
Guests at the MGM Grand Detroit will see ultra crisp, digital on-screen images and enjoy the smooth navigational feel of true interactive television, not a 'Web browser-like' experience. Reeder said NxTV's picture quality excels in part because the system moves content over a secure and reliable IP Ethernet CAT-6 network and adheres to the highest security standards. "Other provides must use analog coaxial cable in some part of the content distribution system, which degrades picture quality. Lower quality signals like analog or broadcast digital not only look worse on high definition displays because the imperfections are magnified, but also are not secure without an IP content delivery system."
About MGM MIRAGE
MGM MIRAGE (NYSE:MGM), one of the world's leading and most respected hotel and gaming companies, owns and operates 23 properties located in Nevada, Mississippi and Michigan, and has investments in three other properties in Nevada, New Jersey and Illinois. MGM MIRAGE supports responsible gaming and has implemented the American Gaming Association's Code of Conduct for Responsible Gaming at its properties. For more information about MGM MIRAGE, please visit the company's website at http://www.mgmmirage.com.
About NxTV, Inc.
NxTV, Inc., based in Los Angeles, California, leads the global hospitality industry in the delivery of IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience. NxTV's system runs over the hotel's existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost, effort and risk of installing and maintaining separate networks for each hotel application.
Incorporated in 1997, NxTV has the largest installed base of 100% secure IP digital in-room entertainment systems in the hospitality industry. The NxTV System delivers the triple play of digital IP-based in-room entertainment services including High Definition Video On Demand (HD VOD) and HD IPTV Free to Guest content, wired and wireless high-speed Internet access, and a customizable guest interface. Clients consist of the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien and Hyatt. NxTV, Inc. has offices and customers in the Americas, Caribbean, Europe and Asia.
CONTACTS:
Eric Stern
Director of Marketing and Planning
NxTV, Inc.
5700 Canoga Ave., Suite 150
Woodland Hills, California 91367 estern@nxtv.com
(818) 737-8267 http://www.nxtv.com